Category Archives: Marketing

Mis-measuring Customer Engagement

One of the big issues involved in coming to grips with improving Customer Engagement in your company is the difficulty of measuring it in the first place. This has been clearly highlighted by the Economist Intelligence Unit report where a … Continue reading

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Whose Team Do Your Employees Play For?

Do you sometimes wonder, after one of ‘those’ meetings, whether your business colleagues are ‘playing for the same team’? Well, you are not alone. And the problem is serious. You may have read, or at least heard about, Steven Covey’s … Continue reading

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International Expansion

So, you have won that contract in a new country, and now you have to deliver on it! If you are just supplying products, that’s easy, but what if you are delivering services and need to employ people at your … Continue reading

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