Category Archives: Sales Generation

What is Customer Engagement?

Customer Engagement is a bit like beauty. You can tell when someone or something has it, but it is still very difficult to describe, and almost impossible to measure. But this is business, and Customer Engagement is an important business … Continue reading

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Why Do Clever Sales Managers Loose So Many Customers?

At a time when many businesses are fighting to keep themselves running why is it that so many customers are expensively ‘lost’ each year? This thought is prompted by the recent study completed by Professor Merlin Stone of Oxford Brookes … Continue reading

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International Expansion

So, you have won that contract in a new country, and now you have to deliver on it! If you are just supplying products, that’s easy, but what if you are delivering services and need to employ people at your … Continue reading

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